Media must adopt technology to thrive

Media must adopt technology to thrive

(2nd L) Marion Njoki, Technical Operations Manager, Aga Khan University Graduate School of Media and Communications, shows journalists how to edit videos using smartphones during the Technology and the Changing World Discussions held in Kampala, Uganda.

KAMPALA, May 2018:  East Africa’s media is facing a shift due to technological advances. In order to thrive, media houses need to adopt technology to remain relevant.

Aga Khan University Graduate School of Media and Communications (GSMC) convened Journalists to deliberate on Technology and the Changing World of Journalism on Monday, 21st May 2018 at Kampala Serena Hotel. The discussion provided fresh insights on the challenges facing journalists in East Africa, the importance of a thriving media; and how technology can be instrumental in the practice of journalism. Stephen Buckley, Director of Professional Development courses, GSMC said, “Technology is changing the media industry. People with technological tools such as smartphones are becoming journalists. Information is spreading in real time and fake news is proliferating at a fast rate. Media houses that are not able to embrace technological advances will not thrive in the 21st century.”

The event also provided the journalists with a glimpse of the first-of-its-kind Master of Arts in Digital Journalism programme, which has brought world-renowned journalists and scholars to teach courses that blend practice, reflection and theory. The students in the 24-month program will be immersed in the world of digital production, and will build expertise in multiplatform storytelling, specialist reporting and editorial leadership.

Prof. Rhonda Breit, Associate Dean, GSMC said, “The Master of Arts in Digital Journalism programme incorporates new techniques on digital technologies and offers hands-on training in the school’s state-of-the-art radio and television studios in Nairobi, Kenya. By focusing on East African issues and drawing on local and global trends, students will possess the creativity, critical thinking skills and professional habits needed to lead East Africa’s media into the 21st Century.”

The programme will prepare journalists to become leaders in their field whilst inculcating core values and essential employability qualities such as academic excellence and freedom, intellectual rigor, commitment and passion, ethical practice, and creativity and innovation. It combines real-life practice with academic rigor to develop the knowledge, skills and professional qualities for success at the highest levels.

Generous scholarships are available.

For more information visit:

The deadline for applications is Tuesday, 19th June 2018.

Other speakers: Stephen Buckley (Director Professional Development Courses, GSMC), Dr. Nancy Booker, (Assistant Professor, GSMC) and Marion Njoki, (Technical Operations Manager, GSMC).