Inside the Mind of a Consumer: Trends, Insights, Behaviour and Implications for Storytelling

The consumer is the real KING and QUEEN but they are increasingly difficult to identify and understand. Who are they? What do they look like? How have they changed? What is pre-occupying their minds and how do they impact the stories we tell? Date: Friday, May 31th 2019 Venue: AKU

Start

May 31, 2019 - 4:00 pm

End

May 31, 2019 - 7:00 pm

The consumer is the real KING and QUEEN but they are increasingly difficult to identify and understand. Who are they? What do they look like? How have they changed? What is pre-occupying their minds and how do they impact the stories we tell?

Date: Friday, May 31th 2019

Venue: AKU GSMC, Westlands

Time: 4:00pm – 7:00pm

Panelists: Hilda Kiritu, IPSOS – Public Affairs; Churchill Otieno, Head of Digital, NMG and KEG President; Julian Kamau, Social Media Editor, Standard Group; Larry Madowo, BBC Africa Business Editor, James Mburu, Producer, BBC Africa and Mercy Orengo, Features Writer, Standard Group.

Attendance is by invitation.

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