FIRESIDE CHAT: Media Futures 2020

We are excited to invite you to the second edition of our Fireside Chat dubbed ‘Media Futures 2020’. Date: Thursday, November 28, 2019 Time: 7-9PM Location: 06 Peponi Road This fireside chat will dissect and discuss the year that was for the Kenyan media. Taking the form of a panel

Start

November 28, 2019 - 7:00 pm

End

November 28, 2019 - 9:00 pm

We are excited to invite you to the second edition of our Fireside Chat dubbed ‘Media Futures 2020’.

Date: Thursday, November 28, 2019

Time: 7-9PM

Location: 06 Peponi Road

This fireside chat will dissect and discuss the year that was for the Kenyan media. Taking the form of a panel discussion comprised of eminent persons drawn from the media, tech, civil society, regulators and academia. We will review the year that was and peer into our crystal ball to predict the media in 2020.

As witnessed, 2019 has been an interesting year in the media industry. Digital revenue and reader revenue have been entrenched as critical aspects of the newspaper business. We also witnessed some of biggest mergers and acquisitions in the industry, ushering us into a new age of media concentration that presents interesting and worrying possibilities.

The dramatic Walt Disney – 21st Century Fox merger worth an eye-watering $71.3 billion saw media mogul Rupert Murdoch sell off most of entertainment properties to give Disney 40% of all theatrical box office, a development that critics say will have a big impact on consumers over time. The newspaper industry also saw the mega merger of all time between two of the largest newspaper publishers in the US – Gannett and Gate House Media -merge in what will see one company own one of every six newspapers in the US — across 265 markets.

Online streaming has solidified its position in the TV business, with new entrants like HBO Max entering an already crowded streaming business to compete against Netflix, Disney Plus and Amazon Prime. Locally, Mediamax Network Limited announced one of the biggest layoffs in the Kenyan media space, painting a gloomy picture of the local media industry.

These developments, both at the global and local level have summoned us to rethink the conventional business models of journalism and chime into the global conversation on what the future holds for media and journalism.

Moderated by our Interim Dean Dr. Alex Awiti, our panelists will provide depth on the following talking points:

  1. The big stories that defined 2019.
  2. Advances in technologies such as the 5G network and their role in the media industry in 2020 and beyond.
  3. Monetization of content: Will 2020 be the year of the Kenyan paywall?
  4. Layoffs, competition and the shrinking advertising market in East Africa.
  5. What does #MediaFutures2020 look like?

RSVP your seat now at http://bit.ly/firesidechatrsvp. You can follow the conversation and share your views on Twitter as we build momentum to the event. We will also be unveiling the panelists there so be keen to chip in and tune it. The #tag is #AKUMediaFutures2020 and our Twitter handle is @AKUMediaFutures

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