Executive Masters in Media Leadership and Innovation


In a world of fake news, changing consumer needs, citizen journalism and a shrinking marketplace influenced by emergence of new technologies, media institutions need to re- evaluate their business models.

The industry requires a new kind of leadership. Now more than ever, the region demands sophisticated media leaders who can navigate this era of unprecedented change. It needs leaders capable of strengthening media viability, fostering innovation and enhancing quality across multiple media platforms.


The Executive Masters in Media Leadership and Innovation will instill this new kind of leadership

The programme is designed to support visionary leadership and enhance the capacity to develop innovative solutions to current and future problems. Focusing on local issues and addressing global trends, EMMLI will bolster knowledge, leadership and innovation management skills of current and future media executives in order to ensure media viability.

The programme will:

  • Enhance your business and managerial knowledge
  • Improve your organisation’s competitiveness
  • Expose you to challenges facing the media and communications sectors in times of unprecedented change
  • Build your knowledge and skills in media leadership and innovation management

The Executive Masters in Media Leadership and Innovation programme uses a blended format comprising interactive sessions, case studies, electronic portfolios, intensive group discussions and virtual study.

The immersive 18-month programme includes one year of coursework and a capstone assignment, where participants complete a management project for implementation in their workplace.

Semester 1

  • Leading Media Enterprises in the Digital Era
  • Leading Resource planning 1: People & technology
  • Leadership for Innovation & Growth
  • Risk Management, Law & Ethics for Media Industries

Semester 2

  • Branding & marketing in the digital era
  • Entrepreneurial Enterprise & corporate renewal
  • Leading resource planning 2: Finance and facilities
  • Finance and facilities Research for Media & Communications Business

Semester 3

  • Capstone Leadership Project


Nancy Booker, PhD has had an illustrious career as an academic, teacher, researcher and media practitioner with over 18 years teaching and academic administration experience. Dr Booker specializes in broadcast journalism, multimedia storytelling, media management and health communication. She has also been trained in leadership at Harvard. Dr Booker has several peer-reviewed publications in these areas and appears and comments regularly on Kenya media. She is actively engaged with several media organizations to strengthen and professionalize media in East Africa and is a member of several professional and academic organizations. Dr Booker currently serves as a board member in the East African Communication Association.

GSMC features fully-equipped specialist media suites for both television and radio as well as:

  • A spacious multi-media studio and sound proof case study room
  • Break-out discussion rooms
  • Reading spaces
  • A fully stocked information resource centre
  • Post-production labs equipped with iMacs and the latest editing software
  • Video and photography cameras
  • A state of the art television and studio control room with professional software
  • A relaxation/coffee lounge

The Executive Masters in Media Leadership and Innovation is for mid-senior level executives working in media and communication.

  1. A relevant undergraduate degree (3- or 4-year degree depending on years of pre-tertiary education), awarded by a recognised postsecondary institution
  2. Relevant professional career experience
  3. A minimum cumulative grade point average (CGPA) of 3.00 on a 4-point scale, overall B average or equivalent

Key Details

Date: Begins August 2020

The 18-month MBA style programme will develop participants’ leadership skills to advance and convey vision and strategy, foster innovation and entrepreneurial skills to commence new businesses or transform firms in response to changing market needs.