“The EACA 2019 Conference seeks to explore issues focusing on how the industry and the academy can work together to answer the most pertinent question: how do we survive disruption through innovation?”
The East African Communication Association (EACA) was established in 2011 to serve as a platform for media and communications experts, researchers, academics, policy makers, regulators and media practitioners in Eastern Africa and beyond. The body of work that emerges from these interactions is deployed to improve the field and the industry.
Objectives of the Association
- Building networks and harnessing synergies towards building capacity for changing media environments in the region and Africa as a whole
- Enabling the dissemination of work through the annual conference and a peer- reviewed journal, the African Journal of Communication. The latter solicits submissions throughout the year.
Since its inception in 2011, EACA has held annual conferences in Kenya, Tanzania, Uganda, Tanzania, Rwanda and Burundi.
The Graduate School of Media and Communications, Aga Khan University
The Aga Khan University Graduate School of Media and Communications (GSMC) is a premier source of education and tailored training for journalists, communicators and media executives and entrepreneurs in East Africa and beyond.
The school’s mission is to foster a diverse, independent, innovative, ethical and economically thriving media and communications sector that contributes to the creation of successful and sustainable societies in an era of technological and social change
The objectives of the conference are:
- To contextualise disruption and innovation as we interrogate how new technological trends are transforming the media and communications landscape in the region.
- To explore how media organisations in the region and the continent are responding to shifts in consumer expectation, consumption and engagement and new content platforms in the digital world.
- To investigate the impact of shifting demographics and the resulting demand for new services that offer convenience, memorable experiences and instant access.
- To examine how the media and communications sector in the region is adapting to declining profitability and the emergence of new players in a complex digital ecosystem.
- To interrogate the capacity and preparedness of journalism schools in training for a changed and rapidly changing market.
The EACA 2019 Conference seeks to explore these and other issues focusing on how the industry and the academy can work together to answer the most pertinent question: how do we survive disruption through innovation?