Digital Storytelling for Entrepreneurs

Everyone is a storyteller these days—including entrepreneurs. For a 21st century entrepreneur, this means telling the story with tools such as video, audio, photography and animation in ways that grab customers and don’t let them go. Learn how to use characters, scenes and dialogue to create stories that attract customers to your brand.

What you’ll learn:

  • The Power of Digital Storytelling
  • Start with your strongest/most powerful thing
  • Making your audience the hero of the story
  • Research
  • Be authentic
  • Engage with your audience (audience interests)

Who should apply:

  • Anyone who wants to gain insight on how to begin positioning their brand online.
  • Anyone who is already in a marketing capacity but is keen to understand “Why Digital”
  • People who want to know how to deal with a crisis that has become an online conversation.

Key Details

Date: July 19, 2019

Cost: KES 7,500/=

Faculty: Sarah Wambi