Design Thinking for Business

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO

Design thinking is a process for creative problem solving that will help to make better decisions based on what customers really want, and what is technologically feasible and economically viable. Thinking like a designer can transform the way your organization develops products, services, processes and strategy. All leaders, whether trained as designers or not can use this creative tool to address a vast range of challenges.

Using this high-energy process, the one-day session will expose you to a rapid version of design thinking and equip you with the skills to approach problem solving in a more creative way. The tools learnt and used can be replicated in any situation facing your organization.

What you’ll learn:

  • Identifying pain points in your business
  • Creative problem solving
  • Using an ideation sessions to find solutions
  • Getting comfortable with experimentation
  • Empathizing with your customers
  • Better decision-making

What to expect:

All AKU-GSMC courses feature experienced communications professionals whose highly interactive training includes group discussion, case studies, and role-play and other exercises

Key Details

Date: June 21, 2019

Cost: KES 25,000/=

Faculty: Zahra Kassam

Certification: Executive Certificate in Innovation. This course is Mandatory for this certification