Research on the impact of new technologies among journalists to be conducted
(R to L) Michael Meyer, Founding Dean, AKU-GSMC and David Omwoyo, CEO, Media Council of Kenya during the MoU signing held at GSMC campus in Nairobi.
NAIROBI, OCTOBER 2017: The Aga Khan University School of Media and Communications (GSMC) and the Media Council of Kenya signed a memorandum of understanding to undertake research that seeks to establish the level of technology adoption and habits among journalists on Monday, October 9th 2017 at the GSMC campus in Westlands. The aim of the research is to establish the impact of new technologies on journalism practice and provide fresh insights on challenges and opportunities associated with these new technologies among journalists and news organizations in Kenya.
The study, which targets journalists currently working in Kenya, seeks to establish the level of technology adoption and habits among journalists, the nature of the technologies currently used by journalists.
The study will primarily be carried out through an online survey among journalists working across different platforms -radio, print, online, television- in Kenya. GSMC will design and develop programs that will address the gaps and needs of journalists based on the findings of the research, which will be shared with media stakeholders and will influence and chart the way forward on the adoption and continued use of new technologies in journalism practice.
Michael Meyer, Founding Dean at GSMC praised the signing as a new chapter in the relationship between the two institutions that will grow significantly in the future. “The research is important in informing journalistic practices in Kenya. Based on the findings, GSMC will design and develop programs that will address the gaps and needs of journalists.” He further emphasized the need for the quality training programs to sensitize and equip the media. “Our world is changing dramatically, and so are the skills needed to be a journalist in the 21st century. Kenya needs journalism that makes itself heard, raises the quality of public debate and empowers citizens to think for themselves.
David Omwoyo, who is the CEO for Media Council of Kenya emphasized the importance of training programs offered to journalists stating the need to introduce an introductory training to media practitioners who do not have formal training in journalism.
The implementing partner of the study will be IPSOS Synovate.
The research will see GSMC support a wider vision as it engages various stakeholders. The United Nations Sustainable Development Goals (SDGs), specifically SDG 4 puts emphasis on inclusive and quality education for all and the promotion of lifelong learning. In support of the Kenya Vision 2030 also, GSMC continues to invest in the improvement of the quality of media practitioners through its programs, some of which are designed specifically for the media fraternity. It is committed to keeping the knowledge discourse alive among media practitioners, and in so doing hopes to help contribute to quality training and nurturing of seasoned media practitioners.