Specialist Public Sector Communications Course


February 27, 2017 - 8:30 am


March 3, 2017 - 5:00 pm


The Aga Khan University, Graduate School of Media and Communications, 9 West Building, 7th Floor, Mkungu Close, Off Parklands Road, at the Sarit Centre roundabout, (Westlands) Nairobi, Kenya   View map

Course Summary

Public sector communication is in a class of its own. It’s not like corporate, financial or retail public relations, and it’s not marketing. We are not trying to get people to spend money or buy anything; we are trying promote government’s presence, objectives, and achievements.

This course will teach you how to do exactly that.

In this five-day course, you will learn how to galvanize “perception momentum” for your institution; how to create, design, and distribute engaging public sector content; how to reach your audiences; and how to make sure your audience acts upon your message in the way you intend.

These are all part of a six-stage communication process – think, plan, create, design, distribute, evaluate – designed to shape the plans and actions that help your institution connect with its audience.

Using a combination of group discussion, case studies, role play, and exercises, the course will leave you with practical skills and strategies that you can use immediately in your work.

Date:                    Monday 27 February – Friday 03 March 2017

Price:                    $950 per participant


To apply for this course follow the link Specialist Public Sector Communications Course