November 15, 2016 - 8:30 am
November 16, 2016 - 5:00 pm
AddressThe Aga Khan University, Graduate School of Media and Communications, 9 West Building, 7th Floor, Mkungu Close, Off Parklands Road, at the Sarit Centre roundabout, (Westlands) Nairobi, Kenya View map
If you work for a corporation, you know that handling the news media poorly can lead to bad publicity, a crippled brand, and public misperceptions about your work and what you stand for. But managing the media effectively can garner publicity that’s both timely and positive, and can catapult your brand from anonymity to a distinct, popular position in the marketplace.
This two-day course focuses on how to handle media interviews – the most basic and most important interaction you’ll have with the media. Interviews are the bedrock of news reporting, and thus it’s important to handle them with poise and skill.
Date: November 15 and 16, 2016
Limit: 10 participants
Facilitator: Nancy Achieng’ Booker and Stephen Buckley
To apply for this course follow the link Managing the Media: Handling interviews and press conferences effectively.