Storytelling Skills for Non-Profits




Date: 11 – 12 September 2018

Cost: KSh 20,000

In this day and age, everyone is a storyteller.

True narratives that feature compelling characters and inspiring messages remain one of the best ways for non-profits to spotlight programs, showcase their impact and energize both current and future donors.

In this two-day course, you will learn how to craft stories that are both factually accurate and emotionally engaging.  We will show you how to knit a narrative that draws in your audiences – and keeps them. And we will show you how to distribute your stories so that you reach the right people at the right time with the right message.

This course is relevant for communications professionals of all kinds – whether you work for an international NGO or a small, non-profit.  We are especially interested in those who are trying to move beyond one-dimensional stories by embracing storytelling techniques that combine vivid writing with powerful visuals to produce content that works on all platforms.

The first day of the course will be led by Maimouna Jallow, a Nairobi-based writer, journalist and media trainer who is a former radio producer for the BBC World Service, and is the former regional communications manager for Medecins Sans Frontieres (MSF) in the Horn of Africa region.

The second day of the workshop would be run by Frenny Jowi, a multimedia journalist and trainer who spent four years with the BBC as a producer, reporter and radio presenter, and  currently runs her own media consulting firm. Frenny has been nominated for several Annual Journalism Excellence Awards, and she has done training in East Africa, Europe, and Asia.  She also is an expert in social media trends and strategy.

  • How to Use Storytelling to Strengthen Your Non-Profit’s Brand.
  • How to Spot a Compelling Story.
  • How to Develop Interesting Characters.
  • How to Write with Clarity and Authority.
  • How to Combine Creativity with Factual Accuracy.
  • How to Structure Your Stories.
  • How to Effectively Distribute Your Story via Social Media.
  • How to Capture Powerful Images (both still and video).
  • How to Effectively Interview Beneficiaries.

All AKU-GSMC courses feature experienced communications professionals whose highly interactive training includes group discussion, case studies, and role play and other exercises. Participants should come to the course with a story idea that they are either currently working on, or plan to work on.

This course is for leaders who have recently taken on their supervisory roles. No matter the setting – corporate, non-profit or public sector – this workshop will offer relevant knowledge and skills for you. We would particularly welcome new leaders whose direct reports include young professionals.

2 Days


Aga Khan University Graduate School of Media and Communications, 9 West, 7th Floor, Mkungu Cl, Nairobi, Kenya
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