Professional Development Courses

The Professional Development programme provides working journalists and professionals from the corporate and non-profit sectors with an array of opportunities to improve their reporting, communications and media management skills and to master new media technologies.

Ranging in duration from two days to two months, courses are taught by leading journalists, executives and academics from around the world. The programme launched in November 2014 with a short course in documentary filmmaking taught by Emmy Award winner Andrew Tkach, former longtime lead producer for Christiane Amanpour of CNN. In Nairobi, courses are taught at our state-of-the-art facilities in the 9 West building in Westlands.

In addition to open enrollment courses, GSMC offers companies and organizations throughout Africa and Asia the opportunity to design custom courses tailored to the needs and location of their staff. To inquire, email info.gsmc@aku.edu.

The Professional Development programme is divided into three areas: Media, Corporate Communications and NGO/CSO Communications. Courses will be added on a continuing basis throughout 2015 as the programme gradually ramps up to full strength.

 

Early and mid-career journalists can take their skills to a new level with courses on everything from shooting video on smartphones to advanced copyediting. Courses in reporting on business, natural resources, the environment, health and gender are designed to develop a new generation of reporters with specialized expertise, and can be applied toward the requirements of the MA in Multimedia Journalism. Media executives and aspiring entrepreneurs can explore such subjects as the impact of digital technology on established business models, media law, leadership techniques and talent development.

Communications professionals can gain an insider’s perspective on the media, hone their press-release writing skills and learn how to build relationships with reporters, craft effective crisis management strategies and establish a thriving social media presence.

While NGOs and CSOs can benefit from many of the same courses offered to corporate communicators, GSMC also offers courses tailored to their particular needs and capacities. The School has already been engaged by the World Bank to offer two-week training courses to CSOs in 11 countries in Africa and Asia.

professional development courses