Date: 22 – 23 November 2018
Cost: KSh 30,000
Managing media effectively can garner timely and positive publicity that can catapult your brand from anonymity to a distinct, popular position in the marketplace. But mishandling media relations can lead to poor publicity, a crippled brand, and public misperceptions about your work and what you stand for.
This two-day course focuses on how to handle media interviews—the most basic and most important interaction you’ll have with media. Interviews are the bedrock of news reporting, and thus it’s important to handle them with poise and skill.
This is an intense, hands-on course, during which participants perform in front of the camera and receive in-depth, on-the-spot critiques of their performance.
The workshop will build your skills to prepare for different types of interviews—“doorstep” interviews, breaking news interviews, and in-depth interviews. You will also learn how to organize and conduct yourself at a press conference, and, importantly, how to make sure that what you say is portrayed accurately in this age of lightning-quick digital news.
The course will be led by Professor Thomas R Lansner, a member of GSMC’s distinguished visiting faculty and director of its Social Accountability Media Initiative [SAMI]. He is a former London Observer correspondent in Africa and Asia, and a long-time graduate program lecturer at Columbia University and Sciences Po Paris.