Managing a Communications Crisis: Plan, Prepare, Execute

Date: TBA

Cost: KSh 15,000

In this age of instant crises, every business and non-profit must communicate effectively when something unexpected goes wrong. That means communicating messages that are factual and clear, presented quickly and calmly to the right audiences with the right tools at the right time. The crisis will come one day. The question is when.

Will you and your team be ready?

This practical, one-day course is designed to prepare you to act on that inevitable day. Taught by one of East Africa’s foremost experts in crisis communications, the seminar will ensure that you and your team plan and prepare with thoughtfulness and precision and then, most importantly, execute with the discipline and skill that blunts the negative impact of your crisis.

The course’s lead teach will be Noah Miller, who has vast experience in strategic communications, social media, monitoring and evaluation, and media relations. Noah has worked for Bell Pottinger (10 Downing Street’s communications firm) and Deloitte Consulting and is currently managing director of Sochin Ltd., a Nairobi-based communications boutique.

  1. How to define a crisis (and other reputation-damaging events).
  2. How to design a plan for a communications crisis.
  3. How to prepare your team for a crisis event.
  4. How to handle the media during a crisis.
  5. How to manage a social media crisis.
  6. How to use media monitor to manage a crisis.
  7. How to rehearse for a crisis event.

This course features a highly interactive format that will include case studies, discussions, analyses of current best practices and engaging exercises – all designed to give you the kind of relevant, practical skills and knowledge you’ll need to manage a crisis.

This seminar is for senior corporate executives and for communications and marketing managers in charge of crisis communications for your organization.

In this full-day session, participants will learn that blunting a communications crisis is largely the result of smart planning and disciplined execution. Takeaways will include:

  1. How create a crisis management team.
  2. How to prepare that team.
  3. How to assess a crisis.
  4. How to be proactive (or how to avoid a crisis).
  5. How to manage various constituencies (media, customers, employees, et. al) during a crisis.
  6. Lessons from in-depth analyses of case studies.
  7. Plans for hypothetical situations relevant to your organization.



Aga Khan University Graduate School of Media and Communications, 9 West, 7th Floor, Mkungu Cl, Nairobi, Kenya
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